Privacy Policy for rubusspecies.com

1. Introduction

At rubusspecies.com (“Website,” “we,” “us,” or “our”), we are firmly committed to respecting your privacy and the protection of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our Website. We adopt a privacy-first approach, ensuring processing of your data only when necessary and in full compliance with applicable privacy laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act (“CCPA”).

Your trust is paramount to us, and we are dedicated to transparency, accountability, and secure data handling practices.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all processing of personal data collected through rubusspecies.com and affiliated online services. As the data controller, rubusspecies.com determines the purposes and means of processing personal data of visitors, customers, and registered users.

If you have any questions about your data or this Policy, you may contact us at [email protected].

3. Categories of Data Processed

We may collect and process the following categories of personal data:

a. Usage Data
Includes information about how you use the Website, such as your browser type, IP address, access timestamps, pages viewed, referring URL, time spent on pages, and geographic location derived from your IP.

b. Account Data
Comprises personal data provided at registration, including your full name, email address, physical address, username, password (encrypted), and contact number.

c. Profile Data
Includes user-generated preferences and historical information about your purchases, browsing behavior, saved items, feedback submissions, and other interactions with our services.

d. Communication Data
Covers correspondence you initiate with us via customer support forms, email, or chat, including timestamps, the substance of messages, and communication history.

e. Technical Data
Refers to information gathered from your device during website interaction, including device type, operating system, screen resolution, browser preferences, system configurations, and mobile identifiers.

f. Transaction Data
Encompasses financial and logistical details associated with purchases, such as order history, billing address, delivery preferences, and partial payment information (note: full credit card info is never stored).

g. Preference Data
Involves information related to your marketing and communication preferences, newsletter subscription status, opt-in consents, and selected product or content interests.

4. Legal Bases for Processing

We process your personal data only when permitted by law. Depending on context, our legal bases include:

– Legitimate Interests: To operate our site efficiently, improve services, detect fraud, or market similar products, unless those interests are overridden by your data protection rights.
– Contract Performance: To fulfill obligations under a contract with you, including account registration, order processing, and customer support.
– Consent: Where required, we seek your explicit consent to use cookies, send marketing materials, or process sensitive data.
– Compliance with Legal Obligations: When obligated to retain or disclose information to regulatory authorities or in legal proceedings.

5. Your Rights

Under GDPR and, where applicable, CCPA, you have several rights in relation to your personal data:

– Right of Access: Request a copy of the data we hold about you.
– Right of Rectification: Request correction of any inaccurate or incomplete data.
– Right of Erasure (“Right to be Forgotten”): Request deletion of your data where legally permissible.
– Right to Restriction: Request limits on how we use your data in certain circumstances.
– Right to Data Portability: Obtain your data in a structured, machine-readable format, or request transfer to another controller.
– Right to Object: Object to processing based on legitimate interests or direct marketing.
– Right Not to Be Subject to Automated Decision-making: Opt out of decisions based solely on automated processing.

To exercise any of these rights, please contact us at [email protected]. We reserve the right to verify identification before fulfilling such requests.

6. Security Measures

We implement industry-standard technical and organizational measures to secure your data against loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures include:

– Data encryption during transmission using HTTPS/TLS.
– Secure access control and role-based permission protocols.
– Regular multi-level backups and incident response planning.
– Staff training on data protection and information security best practices.

7. International Transfers

If we transfer your personal data outside the European Economic Area (EEA), such transfers will be protected by appropriate safeguard mechanisms, including Standard Contractual Clauses approved by the European Commission or binding corporate rules. Transfers are conducted in accordance with applicable data protection legislation to ensure your information remains protected wherever it is processed.

8. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected. Specific retention periods include:

– Usage and Technical Data: Retained for 12 months for analytics and diagnostic analysis.
– Account and Profile Data: Retained for the duration of your active account and up to 3 years after closure for record-keeping, legal, and tax compliance.
– Transaction Data: Retained for at least 7 years to comply with financial regulations.
– Communication Data: Retained for 2 years from the date of the last correspondence.
– Preference Data: Retained until a user revokes consent or submits a deletion request.

9. Cookie Policy

Our Website uses cookies and similar technologies to enhance your experience. These may include:

– Essential Cookies: Necessary for the functioning of core features, such as user logins and secure transactions.
– Functional Cookies: Enable enhanced personalization and site performance based on your selection and use.
– Analytical Cookies: Used to track site usage statistics to improve user experience.
– Performance Cookies: Help identify technical errors and enhance website optimization.

These technologies do not access information unrelated to your visit or consent.

10. Cookie Management and Legal Compliance

Upon your first visit to rubusspecies.com, you are presented with a cookie banner, allowing you to accept, reject, or customize your cookie preferences. You can also manage cookies in your browser settings at any time.

We honor Do Not Track (DNT) signals and similar browser preferences where supported. We adhere strictly to GDPR requirements for prior consent and provide opt-out mechanisms under the CCPA.

11. Protection of Children’s Data

rubusspecies.com does not knowingly collect personal data from children under the age of 13. If we become aware that we have collected such data inadvertently, we will delete it promptly. If you are a parent or guardian and believe a child has submitted information to us, please contact us at [email protected].

12. Policy Updates & User Notifications

We reserve the right to modify this Privacy Policy at any time to reflect changes in legal, regulatory, or operational requirements. Whenever material changes are made, users will be notified through prominent placement on the Website or by direct communication, where applicable.

Continued use of the Website following any updates constitutes acceptance of those changes.

13. Contact Information

For all privacy-related inquiries, data access requests, or concerns about this Policy or our practices, please contact us using the following details:

Email: [email protected]
Website: https://rubusspecies.com

We are committed to complying with all applicable data protection laws and ensuring that your data privacy rights are upheld. Should you believe we have not met those obligations, we encourage you to reach out so that we may address your concerns thoroughly and promptly.